E-liquid, short for electronic liquid, is a vital component used in electronic cigarettes (e-cigarettes) and vaporizers. Also known as vape juice or vape liquid, it typically consists of a base mixture of propylene glycol (PG) and vegetable glycerin (VG), which serves as a carrier for nicotine and flavorings. E-liquids come in a variety of nicotine concentrations, allowing users to choose their preferred level or opt for nicotine-free options. The diverse range of flavors, ranging from traditional tobacco to fruit, dessert, and beverage varieties, enhances the vaping experience and caters to individual preferences. Users inhale the vapor produced by heating the e-liquid through a device, simulating the sensation of smoking without the combustion and harmful byproducts associated with traditional tobacco products.


What are the different types of E-liquids ?

  • High-PG E-Liquid: These e-liquids have a higher concentration of propylene glycol (PG), resulting in a thinner consistency that effectively carries flavours. High-PG vape juices are ideal for use in vape pens, refillable pod mods, and other similar starter kits, offering a satisfying throat hit and excellent flavour delivery.
  • High-VG E-Liquid (Sub-Ohm E-Liquid): High-VG e-liquids are thicker in consistency due to their higher vegetable glycerine (VG) content. When vaporised, they produce dense, voluminous clouds, making them perfect for sub-ohm vaping setups. These electric smoke liquids are best used with sub-ohm tanks and coils with a resistance below 1 ohm.
  • 50/50 E-Liquid: As the name suggests, 50/50 e-liquids have an equal ratio of PG and VG, offering a balanced vaping experience. These versatile e-liquids provide satisfying vapour production while delivering excellent flavour, making them suitable for a wide range of vaping devices and preferences.
  • Nicotine Salt E-Liquid: Nic salt e-liquids are formulated with nicotine salts instead of freebase nicotine, resulting in a smoother vaping experience, even at higher nicotine strengths. These electric smoke liquids deliver a quick and satisfying nicotine hit, making them an ideal choice for low-powered starter kits and pod mods.
  • Hybrid E-Liquid: Hybrid nicotine e-liquids combine both freebase nicotine and nicotine salts, offering a unique vaping experience that blends the faster absorption of nicotine salts with the familiar throat hit of freebase nicotine. The ratios vary depending on the brand, catering to diverse preferences.
  • Short-Fill E-Liquid: Short-fill e-liquids are nicotine-free and come in larger bottles with space left to add a nicotine shot. By mixing in a nic shot, you can create a larger quantity of nicotine-containing e-liquid, often at a more affordable price point compared to smaller bottles.
  • Bar E-Liquid: Bar e-liquids are essentially nicotine salts with double the flavor intensity and concentrate, inspired by disposable vapes. They aim to replicate the disposable vape experience, allowing users to experiment with various tastes without straying too far from their familiar vaping style.
  • Nicotine-Free E-liquid: As the name implies, nicotine-free e-liquids contain no nicotine, making them an excellent choice for those who enjoy vaping as a hobby or for the flavours alone, without the need for nicotine.

Ingredients in E-Liquid

  • Nicotine: Available in various levels, from the maximum of 20mg (2.0%) down to 0% (nicotine-free), nicotine can be present in its purest form (freebase) or as nicotine salts (its natural form), offering different vaping experiences.
  • Propylene Glycol (PG): Most vape liquids contain between 20% and 80% propylene glycol, which is responsible for carrying flavours and creating a throat hit. High-PG e-liquids have a thinner consistency compared to high-VG options.
  • Vegetable Glycerine (VG): This ingredient is the key to producing visible vapour when vaping. "Max VG" vape liquids contain over 80% vegetable glycerine and can only be used in sub-ohm tanks. High-VG e-liquids are more viscous than their high-PG counterparts.
  • Distilled Water: Water is occasionally used in high-VG electric smoke liquids to thin out the consistency and aid in the absorption of the liquid by smaller coils. It can also help reduce the throat hit associated with high-PH e-liquids.

Food-grade Flavourings: The diverse and often unique flavour profiles in e-liquids are achieved through the use of food-grade flavourings, which are generally recognised as safe for consumption.

What Are Nicotine Salt E-Liquids?

Nicotine salt e-liquids have gained immense popularity among vapers due to their unique properties. Unlike traditional e-liquids that use free-base nicotine, nic salts are formulated with nicotine in its natural, salt-based form. This allows for higher nicotine concentrations without the harsh throat hit associated with high-strength freebase nicotine. Nic salt e-liquids provide a smoother, more satisfying nicotine delivery, making them an excellent choice for former smokers transitioning to vaping or those seeking a more cigarette-like experience. These electric smoke liquids are typically used with low-powered devices, such as pod systems and MTL (mouth-to-Lung) setups, ensuring a discreet and convenient vaping experience on-the-go.

What Are the Best E-Liquid Brands ?

With the vast array of electric smoke liquid brands available, it can be challenging to determine the best options. However, several brands have established themselves as industry leaders, offering exceptional quality and diverse flavour profiles. Renowned brands like Dinner Lady, Naked 100, Aqua, and Twist are highly acclaimed for their meticulously crafted e-liquids that cater to various taste preferences. Brands like Nasty Juice and Sickboy are popular for their bold, inventive flavours that push the boundaries of vaping experiences. Additionally, premium brands such as Charlie's Chalk Dust, Vapetasia, and Jam Monster have garnered a loyal following for their artisanal blends and commitment to using only the finest ingredients.

What Strength E-Liquid Should I Use ?

Choosing the appropriate nicotine strength for your electric smoke liquids is crucial for a satisfying vaping experience. The ideal strength depends on several factors, including your previous smoking habits and desired nicotine intake level. As a general guideline, former heavy smokers (20 or more cigarettes per day) may find satisfaction with e-liquids ranging from 12mg to 20 mg in nicotine strength. Moderate smokers (10–20 cigarettes per day) often prefer strengths between 6mg and 12mg, while light smokers or those vaping for enjoyment may opt for lower strengths, typically 3mg or 6mg. It's essential to start with a lower nicotine strength and gradually adjust based on your personal preferences and satisfaction levels.

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How do I choose the right E-Liquid flavour ?

Finding the perfect e-liquid flavour is a personal journey. Consider your preferences for familiar tastes like tobacco or menthol, or explore exciting new flavours like fruits, desserts, or unique blends. Start with a few different flavour profiles and experiment to discover your favourites.

What is the difference between PG (propylene glycol) and VG (vegetable glycol) in e-liquids ?

PG and VG are the two main ingredients in e-liquids. PG carries flavour better and provides a stronger throat hit, while VG produces denser vapour clouds. High-PG liquids are better for mouth-to-lung vaping, while high-VG liquids are ideal for direct-lung sub-ohm vaping.

How do I know if an electric smoke liquid is safe to use ?

Look for e-liquids that are made by reputable brands and are TPD (Tobacco Products Directive) compliant. Ensure the ingredients listed on the label are food-grade and free from harmful additives. Avoid any electric smoke liquids from unknown or unreliable sources.

How long does an E-Liquid bottle last ?

The lifespan of an electric smoke liquid bottle depends on various factors, such as the bottle size, your vaping habits, and the device you use. Generally, a 10-ml bottle can last anywhere from a few days to a week for a regular vaper, while larger short fill bottles may last several weeks.

Can I mix different E-Liquid flavours together ? 

Yes, you can mix e-liquids to create your own unique flavour blends. Start with small quantities and experiment to find combinations you enjoy. Keep in mind that mixing different nicotine strengths can affect the overall nicotine level of the blend.